The recent history of mobile computing has shown that once a couple of platforms establish a firm foothold, namely Apple’s iOS and Android, it’s pretty hard for a new player to break into the race
But that hasn’t stopped Microsoft from trying a number of interesting approaches to get attention for its Windows 8-powered Surface tablet, the latest being a promotion that offers iPad owners trade-in deal.
Appearing on Microsoft’s Surface Facebook page on Friday, the promotion states that Apple users can bring in their “gently used” iPad 2, 3 or 4 and receive a minimum of a $ 200 gift card for the Microsoft store. So while the iPad trade-in isn’t technically presented as a direct swap for a Microsoft tablet, the promotion is very clearly designed to encourage adoption of the Surface RT and Pro, which start at $ 349 and $ 799, respectively. Read more...
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Mashable
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