Pop star Katy Perry unveiled PrismLights on Monday, an interactive website that compiles Instagram photos tagged with #KatyUnconditionally onto a map. Perry wants fans on Instagram to show her and their fellow "Katy cats" what unconditional love means to them
"Unconditionally" is Perry's latest single from her fourth studio album, Prism. Perry's teams at Direct Management and Capitol Records partnered with digital agency Icon Interactive to launch the project on Monday, Facebook, which owns Instagram, told Mashable.
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"Katy has always said her new album Prism is all about letting the light in, and she wanted to hear from the fans what or who lights up their lives," said Bob Semanovich, Capitol Music Group's senior vice president of marketing. Read more...
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