ClearHart Digital — the company behind the KillSwitch app that banishes ex-loves from your Facebook feed — is bringing its ethos to the outdoor music festival.
The company, along with partner Esurance, launched its NFC-enabled Insider Band on Aug. 11 at San Francisco's Outside Lands music festival. With KillSwitch, "we were making breakups suck less," says Clara de Soto, the company's creative director. "Now we're making staying connected at a giant festival suck less."
Esurance and ClearHart set up eight 14-foot towers throughout Golden Gate Park, each a "secure beacon of connectivity," with NFC-enabled Nexus 7 tablets mounted on each of the towers' four sides. Prior to the festival, participants registered for a free wristband online, and then connected them to their Facebook accounts. Read more...
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