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Selasa, 06 Agustus 2013

Digital Editions Still Make Up Only a Tiny Fraction of Magazine Sales

10.11
Digital Editions Still Make Up Only a Tiny Fraction of Magazine Sales

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While newsstand sales continue to tumble, down another 10% for the first half of the year, magazines continue to see rising demand for their digital editions.

According to the Alliance for Audited Media, in the first half of 2013, magazines distributed 10.2 million digital editions collectively, nearly double the number circulated in the first half of 2012. Still, digital editions account for only a fraction — 3.3% — of total circulation, leaving many publishers disappointed that the iPad and other tablets haven't done more to help their businesses at a time when newsstand and print adverting sales (fashion category excepted) are particularly adverse. Read more...

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