HTC has had a rough time lately, with lousy results in its latest quarterly earnings despite good reviews for its flagship smartphone, the HTC One. It makes sense, then, that the company would turn to a superhero for help: Robert Downey Jr., best known for playing Iron Man on the big screen, will plug HTC in an ad campaign beginning this week — just as h ad been rumored.
But which HTC? In the ad, Downey injects some energy — and ambiguity — into the brand by exploring other products and objects that share the abbreviation. A Hipster Troll Carwash (see photo below), Hot Tea Catapult and Humongous Tinfoil Catamaran all feature prominently, which concludes with the words "Here's To Change." Read more...
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