Like every event hosted on by social media behemoth World Wrestling Entertainment (WWE), Sunday's SummerSlam in Los Angeles will include a host of digital integrations. But this year's smack-down will also add features that WWE has never used before
"I think the biggest core social activation here is with our new social hub," Perkins Miller, WWE's executive vice-president of digital, told Mashable
The new home for all things SummerSlam and social, accessed via the WWE.com homepage, will include aggregated sections for photos, videos and other posts on a variety of networks by WWE fans and stars. Another section will feature live chats among fans and stars, while people following along online will be able to filter content according to their preferences. Consider it a one-stop shop for WWE's massive social following Read more...
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