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Sabtu, 23 November 2013

Jony Ive Reveals the Link Between Apple Design and 'Star Wars'

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Jony Ive Reveals the Link Between Apple Design and 'Star Wars'

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In the past few weeks, Apple design chief Jony Ive has been making the media rounds to promote a charity auction featuring special items he customized in collaboration with industrial designer Marc Newson. However, one item in the auction — a Star Wars Stormtrooper helmet signed by director George Lucas — was neither designed nor modified by Ive or Newson.

Some may wonder why a seemingly random object was part of the high-priced Sotheby’s auction. In an interview on Charlie Rose that aired Friday, Ive revealed why he chose to include it.

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