Twitter's post-IPO monetization quest continues with a new unit that runs ads from American Express before video snippets from Fox programming.
The brand will run such ads before videos from Fox shows including Glee, Brooklyn Nine-Nine and So You Think You Can Dance, among other shows, Jean Rossi, EVP of sales for Fox Broadcasting, told Variety. The first such ads launched last week
Twitter began running Fox clips as part of Amplify, a program that brought sponsored clips to users' news feeds in May. As Gawker points out, that means that the AmEx ads are, in effect, ads on top of ads Read more...
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