Freemium Is the Most Profitable Pricing Strategy for Apps

Freemium Is the Most Profitable Pricing Strategy for Apps

If you're looking to make money on an app of your own, your best bet is a freemium model. In seven of the Apple App Store's 10 largest categories, the majority of revenue comes from in-app purchases in free apps

But there are a couple of exceptions: Just 22% of revenue earned by navigation apps and 29% of revenue from productivity apps purchased between January and November 2013 were via freemium models.

See also: 10 Best Apps for Navigating a New City

Statista's chart, below, breaks down the revenue of each of the App Store's 10 primary categories, between freemium apps with in-app purchases, paid apps and paid apps with in-app purchases Read more...

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