Chirpify, the startup that lets you buy and sell products via tweets and posts is announcing a new type of hashtag Thursday, allowing consumers to make purchases just by clicking what it's dubbing "action tags."
The Portland, Ore., company wants to turn hashtags like #buy or #donate into URLs, and reprogram the second screen audience to use their social accounts to acquire the products they see on television.
“We wanted a way to enable advertisers and their consumers to convert in the moment on their mobile device, no matter what they were doing," explains Chirpify CEO Chris Teso. Read more...
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