It's been a long time coming: Pinterest, the heavily funded image and video-sharing network, announced Thursday that it is going to begin experimenting with paid advertising.
The product is called "promoted pins," and it borrows from Twitter's and Tumblr's ad products of the same name. Essentially, businesses will be able to pay to show certain pins at the top of your newsfeed.
Here's how founder and CEO Ben Silbermann describes it:
Tasteful—No flashy banners or pop-up ads.
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Transparent—We’ll always let you know if someone paid for what you see, or where you see it.
Relevant—These pins should be about stuff you're actually interested in, like a delicious recipe, or a jacket that's your style.
Improved based on your feedback—Keep letting us know what you think, and we'll keep working to make things better.
For our first test, we'll promote a few pins in search results and category feeds. For example, a pin for a Darth Vader outfit from a costume shop might be promoted in a search for “halloween”. Nobody's paying for anything yet—we want to see how things go and, more than anything, hear what you think. Read more...Mashable
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