After cycling through all the major networks, except Fox, Katie Couric announced this week she would become the global anchor at Yahoo News. After the surprise wore off, the primary question was: Is this a bold claim on the future or a desperate gamble based on a discredited business model?
It appears to be a marriage of convenience. For Couric, 56, who famously tried to resurrect the CBS Evening News, Yahoo is a chance to embrace a new medium. Couric told Capital New York that she won't try to reproduce a half-hour news show online, but instead will use the opportunity to experiment: "What I really am excited about in working with the team at Yahoo is that there are no rules right now, we are going to try things, we are going to see how they go, we are going to see what people are interested in, we can do everything from a town hall meeting to in-depth interviews to a breaking news story." Read more...
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