As we have previously argued, the vast majority of startup videos rely on a handful of cliches that make them indistinguishable from one another.
That's not true for every startup video, though. The following videos resisted using common tropes, such as bouncy music or childlike animation. Instead they vigorously lampoon the cliches, or actually try to do something new
Note: We are intentionally leaving out Dollar Shave Club, HelloFlo's "Camp Gyno" and PooPourri because you've seen them before. But they are wonderful ads in their own right
1. Bebo
Co-founders Michael Birch and his wife Xochi sold Bebo to AOL for $ 850 million in 2008. This summer, they bought back the failing company for $ 1 million. Hence the "What-the-hell?" attitude of this video, which explores what users actually do with that whiteboard technology Read more...
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