Take the basic premise of Space Jam, swap basketball for soccer and add the production value of Armageddon. What do you get? This creative new Samsung ad
The spot cooks up a fictitious scenario in which Earth's only chance to survive a gathering menace from outer space is by assembling an epic soccer squad to play one match for the freedom of humanity. There are no half-measures in this project: the ad is nearly four minutes long, while the "Galaxy 11" campaign has a very slick and robust website of its own
If you're wondering just who Samsung picked to hypothetically save the human race in this hypothetically most important sporting event of all time, the roster is: Lionel Messi, Cristiano Ronaldo, Aleksandr Kerzhakov, Landon Donovan, Wayne Rooney, Iker Casillas, Lee Chung-Yong, Radamel Falcao, Victor Moses, Stephan El Shaarawy, Wu Lei, Oscar (he's Brazilian, hence the single name) and Mario Götze Read more...
More about Advertising, Soccer, Entertainment, Samsung, and Sports
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