The Atlantic is making a big push into original video with the launch of three new series this month.
Two of those series are built around The Atlantic's younger, albeit well-known, editors: senior editor Alexis Madrigal, who leads the magazine's technology and science coverage online and in print, and senior editor Derek Thompson, who covers business for TheAtlantic.com. Both shows are short, with episodes averaging between two and three minutes in length.
Madrigal's show, "The User's Guide to Energy," launched a week ago and is sponsored by Shell. This series features the animations of Lindsey Testolin and is narrated by Madrigal. Together, they conspire to help readers understand how energy works in America. The first video, "How Do We Use Energy at Home?" (embedded above) shows how changing demographics and technologies have altered home energy consumption over the past three decades. A later video plans to introduce viewers to the components of crude oil. Read more...
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