Somewhere in the muck and mire of a summer filled with feature flops and aggressive ploys for web-first content, Hulu retreated from the sales table to tout a batch of original shows.
Taking a page out of Netflix's book of original programming, Hulu hasn't wasted any time tapping into a strategy that has proven to be fruitful (in terms of attracting eyeballs) and has thus far revolutionized appointment viewing, watercooler discourse and awards season voting. The subscription service in January offered a preview of its upcoming slate, teasing titles such as The Wrong Mans, about a criminal conspiracy mix-up; Behind the Mask, about the world of sports mascots; and Quick Draw, a comedy western. Read more...
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