10 Tips for Improving Your Mobile Advertising Campaign

10 Tips for Improving Your Mobile Advertising Campaign

Figuring out how to use mobile ads for a startup or small business isn't easy

Most entrepreneurs have struggled with online advertising, period. And adding mobile to the mix can seem confusing and expensive.

See also: 15 Underrated Apps Every Entrepreneur Should Use

But with so many people on their phones 24/7, neglecting to explore this new territory is a mistake

We asked 10 entrepreneurs to share their best tips for creating a mobile ad strategy that actually drives results (instead of just eating up marketing budgets). Here are their best answers:

1. Use In-Ad Engagement to Lower CPAs

There is a rule in mobile that every additional click required loses half your audience. Make sure your ad is interactive, and encourage in-ad sign-ups for email or offer claiming. With this type of campaign, you will see click-through rates that are two times higher. Read more...

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