A year of attention-getting stunts on Twitter paid off for DiGiorno Pizza after the Nestle brand's live-tweet of NBC's The Sound of Music netted the brand some social media buzz.
The brand began its commentary around 8 p.m. ET, at the start of the live broadcast. A few choice tweets:
#TheSoundOfMusicLive Can't believe pizza isn't one of her favorite things smh
— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
YO ROLPH, I HAVEN'T SEEN AN OUTFIT THAT UGLY SINCE NEVER #ShortAndTie #DiGiorNOYOUDIDNT #TheSoundOfMusicLive
— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
More about Twitter, Marketing, Nbc, Business, and The Sound Of MusicRT if you love curtain clothes #TheSoundOfMusicLive
— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013 Read more...
Mashable
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