Kmart has remade its massively popular "Ship My Pants" ad with all the same actors and the same script, but recast everyone in garb out of Charles Dickens' "A Christmas Carol" and has given the original dialogue a Victorian spin
Why? Because the Internet.
The retailer has had three viral videos this year — the original "Ship My Pants," "Big Gas Savings" and the holiday-themed "Show Your Joe" — that have more than 40 million views so far this year. This one, which hit on Friday, may help the brand top 50 million, at least if enough fans of the original are in the holiday mood Read more...
More about Advertising, Kmart, Business, and Marketing
Mashable
0 komentar:
Posting Komentar