It was 1955, and Christmas was approaching, and Sears had a new idea for a yuletide gimmick. In local newspapers, the department store placed ads ... on behalf of Santa himself.
"HEY KIDDIES!" the ad read, in a greeting that would seem creepy only in retrospect. "Call me on my private phone and I will talk to you personally any time day or night."
The ads then listed local numbers for area children to call to get some one-on-one Kris Kringle time, which must have seemed, if you were a kid back then, pretty amazing. A direct line to St. Nick! Kids could finally bypass the middlemen that stood between between them and their gifts — the U.S. Postal Service, their parents — and go directly to the source. And even more directly, to that source's enormous bag of gifts. You can almost hear the Ralphie Parker voiceover. Read more...
More about Santa, Christmas, Christmas Eve, Norad, and Santa Tracker
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