Starbucks's 'Tweet-a-Coffee' Campaign Prompted $180,000 in Purchases

Starbucks's 'Tweet-a-Coffee' Campaign Prompted $180,000 in Purchases

A Starbucks program that lets consumers buy coffee for friends on Twitter, has prompted about $ 180,000 in purchases to date since it launched in late October, according to a researcher.

Research firm Keyhole tracked all the instances in which someone used "@tweetacoffee" in conjunction with a friend's Twitter handle and found that more than 27,000 fans used the program. Some 34% of users bought multiple gift cards and 32% of the purchases occurred on the first day.

We're excited to announce @Tweetacoffee, a new way to share the gift of Starbucks: http://t.co/E9OKYKYyV8

— Starbucks Coffee (@Starbucks) October 28, 2013 Read more...

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