Twitter on Monday announced that users will soon begin seeing Promoted Accounts in their mobile timelines.
Promoted Accounts, introduced in 2010, are a way for advertisers to get their Twitter feeds in front of more users. On desktop, they have appeared as "who to follow" recommendations. Though the ads have run in a dedicated space above "Trends" on desktop, on mobile they will appear in the timeline, à la Promoted Tweets:
Twitter has been running a beta program with a few businesses for the new ad unit and is satisfied enough with the results to take it global, Tarun Jain, product manager of revenue, wrote in a blog post on Monday Read more...
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