What kinds of companies illicit profanity from their customers? The answer, according to a Seattle mobile-advertising company, is satellite television providers. Housing contractors and cable-TV companies filled out the top three, according to the analysis of 1.2 million U.S. consumer calls from March 2012 to November 2013 by Marchex, a company that makes software connecting customers’ clicks on websites to call centers for 100,000 businesses.
Standard disclosures that permit recording of those calls also let Marchex dig deeply into them. One out 82 calls to satellite TV providers — the largest of which in the U.S. are DirecTV and Dish Network — led to customers swearing, the company says. At the opposite end: veterinarians’ offices. Vets generated just one instance of cursing for every 2,634 calls. Read more...
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