The question of how to deal with the piracy of music, movies and other forms of online content isn’t likely to be solved soon. But a chapter in a soon-to-be-published book on the digital economy by the National Bureau of Economic Research makes a compelling case for media companies speeding up efforts to get as much of their content online as possible.
The study looks at what happened in 2009, when ABC added a chunk of TV shows to Hulu, the popular streaming-video service. The results were immediate and striking: Illegal downloads of those shows dropped almost 20% compared with a control group. Read more...
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